Adam Bishop | 28th April 2021 - 3 min read
Note; if you’ve not got time to read, the YouTube video is at the bottom 😉
How is your product going to change your target customer’s life? What difference will it make? What is special or unique about it which means they’ll not only be telling their colleagues, but their friends!
Give your customers a reason to care. If it’s not remarkable, people won’t talk about it.
Put this question at the forefront of your mind when making decisions relating to your product. Ignore it, at your peril!
RESEARCH. What does this community need? What are they asking for? Do your research and find that hole your product could fill. See if you can genuinely connect with communities, WITHOUT selling. This will make all the difference to your research, and to your brand.
Cheeky tip; think about what you can give these communities for free – is it an app, a website? What would they absolutely love?
What does your insurer need? What are they frequently asking for, or struggling with? Is it MI? Reports? Data exports? Have the answer for them, before they even ask the question.
Get ahead of the game, and it will change the conversation FOREVER.
We could go on… and on… and on… about the importance of customer experience. So to save your mental well-being here are the highlights.
‘A Walker study in 2020 found that customer experience will overtake price and product as the key brand differentiator.’