Insurance Post – Blog: How digitalisation can be an enabler of customer-centric strategies

12th June 2019

Insurance Post A survey conducted by Post showed that insurers and brokers saw improved customer engagement as the top positive outcome anticipated from partnering with insurtechs. John Price, chief operating officer of Schemeserve, believes digitalisation is key to achieving this and explains how brokers can move towards this goal.

If digitalisation is the accepted means of meeting customer expectations through an excellent digitally-enabled service, as customers have come to expect from other sectors, then this is a dangerous barrier to the future of broking. What’s more, more than half of those asked, believed some firms will go under if digitalisation is not embraced. So how can it be achieved? What strategies should brokers be putting in place?

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