6 Reasons why your insurance brokerage needs a good website

9th July 2018

If you don’t have a website, you are truly missing out because according International Telecommunication Union an estimated 3.2 billion people or nearly half of the world’s population have access to the internet.

We’re not saying that you’ll be catering to billions of people but in a world where being online is as common as owning a car it’s no longer good enough to have a casual presence on social media for your business, or worse, no online presence at all. Here are five reasons why your business would benefit from having it’s own website:

  1. Customers trust websites

If you have a website, clients are more likely to trust what you’re saying than if you just have a social media presence. In fact, these days, they expect you to have a website. A few years ago a survey conducted by London-based international market research firm Taylor Nelson Sofres found that more than half of its 1,000 polled American respondents went directly to a company’s website for content and product info. Only 25% went to social media pages.

Tip: To build on this trust, make sure you have some testimonials from current and former happy customers on your site.

  1. You can sell your company (and its story)

What do your customers really know about you? They may have some opinions about you and voice those on social media channels like Twitter and Facebook but the beauty about having your own website and social media presence is that you can have some control over the message. It can offer a way of engagement with those customers too.

Tip: Start a blog and tell your customers about your company. What is its message, mission and vision? Or perhaps you want to highlight how socially responsible your company is? Blogs are a great way of highlighting what’s new and how you’re helping and engaging with those around you.

  1. You can engage with your customers 24/7

Gone are the days where businesses shut down after hours. Technology enables you to open our business all day. If you install a chatbot on your website your customers can have their most pertinent questions answered within a few keystrokes and they can go away satisfied that there’s been some engagement.

Tip: If you don’t have a chatbot up and running see if you can install a responsive intelligent form or at the very least a FAQ (frequently asked question) or video section on your site.

  1. Showcase your services and educate customers

Websites give you the ability to show off your services and products in finer detail and enables customers to peruse the information at their leisure.

Tip: Break up boring text with beautiful images. Provide short video tutorials about the insurance products you offer or handy PDF guides that customers can download in a mini-booklet format.

  1. It can save and make you money!

If you typically have to print material to explain your services or products having an online presence in the form of a website can put a stop to that need. Simply direct your audience to the relevant spot on your site, which will answer their questions.

Tip: If you build up enough of an audience you could sell advertising space on your site and generate some additional revenue. 

  1. It can help create a database

A final benefit of having a website is that it enables you to build up a client database. Capture their details through a form page and use it their details for future referencing and to market or cross-sell other products.
Tip: Make sure that you keep in line with General Data Protection Regulation (GDPR). 

It’s important to have a strong online presence and we’re happy to provide you with a fully-functioning future proof website, designed to enhance your brand, promote your products and provide an efficient, easy portal for your customers. For more information about how we can help you, click here.



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