Don’t let foolish mistakes turn your business into a joke

2nd April 2019

Every year on April 1stwe are reminded of the silly pranks that people play upon one another. But the reality is that we make just as many faux pas in the office as we do in our everyday lives.

April Fools may have come and gone but there are still plenty of foolish things we can do in business (and in our personal lives) that could cost us time and money. But the good news is that there are things you can do to ensure you don’t make the same mistakes over and over again.

Here, we outline just a few foolish things we do at a business level and highlight improvements you can make this month and beyond:

Not having a social media plan

In an age where ‘Content is King’ it’s expected that companies all have a social media account (or five) to talk to their various audiences on the likes of Facebook, Twitter and LinkedIn. Keeping on top of it all can be very demanding, so it’s not unheard of for blogs to be neglected and for companies to only issue out an occasional Tweet, meaning their followers lose interest or don’t come across their messages as they get lost by the lack of frequency. We did cover this subject in great length a little earlier, click here for 8 Ways to keep on top of your social media accounts

Thinking that a cyber-attack will never happen

Back in January we highlighted that the New Year celebrations were scarcely over when another major cyber security breach made the headlines. It was reported that a hacker group known as ‘The Dark Overlord’ threatened on Twitter to leak 18,000 sensitive files relating to the 9/11 terror attacks. While you may think that hacker groups would not be interested in your company’s information the truth is that they’re not only targeting major corporations with millions in the bank. Those are often harder to hack. It’s easy to tackle small organisations too as they have more to lose reputationally and may more readily stump up ransom cash.

Not investing in technology

Improving technology or replacing manual processes technology may mean an upfront cost but it could save the business lots of money in the long run. Once software or any other type of tech you adopt to make your services more efficient is up and running the cost saving and benefits could be endless. You could, for example, extend your office hours through the introduction of robo chat software that could answer your clients’ questions when you’re not around. It could also help your staff to work remotely and cut down on your marketing budget. Importantly, it will also save your staff time as menial tasks are automated – freeing them up to concentrate on work that brings in more sales or that they specialize in doing.

Trying to do everything in-house

Pride often comes before a fall. Or so the saying goes. You may believe you have the right in-house expertise to deal with a problem or to find a solution. But if you don’t then it’s always best to hire experts.

Not providing your staff with enough training

It’s important for staff to undergo training to get up to speed with the latest technology or software being implemented. It may not be everyone’s favourite thing to do as it can set them away from doing their jobs and lose precious hours but it’s vital to enhance skills and make sure that everyone is on the same page when it comes to issues like security. The threat can, after all, come from within. That’s not to say that employees willingly breach security but it’s not unheard of for employees to make simple mistakes like opening malware that could compromise data. A bit of training and a reminder of the dangers can go a long way to preventing such simple yet often costly

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