Search Engine Optimisation

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
Aaron Wall

SEO is more than simply ranking high today on Google. It’s a long term strategy for business success; we use data intelligence to drive useful, relevant traffic to your web properties and then convert as much of that traffic as possible directly into profit; at the same time we must take every opportunity to learn about your customers for you. 

The world’s major search engine’s are in a race against black-hat SEO experts. The one wants to find you the website you are looking for, while the other wants you to find them (sometimes at the risk of creating ‘webspam’). With each release of Google’s latest search algorithm, the game changes, and SEO experts must often change strategy completely.

In the meantime, your website bounces up and down, periodically ranking well but at other moments disappearing from view, taking all your traffic with it.

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”
Larry Page – Google

The goal is to make your website genuinely useful, fast and relevant to your customers as part of a long term strategy to command better and more frequent visits.  To do this we must harness the very latest technology, know-how, social and brand signals and in-depth analysis.

The Long Term Strategy

Put Data Intelligence at the heart of your organisation and use it to drive your business forward. Understand the habits of your users, the psychology of your conversions, the wider market opportunities and worldwide know-how and visualise exactly what competitors are doing to succeed. Examine the Long Tail of search and demand holistic approaches which plan for the unpredictable and forge innovative new paths to success.

 

Speak to Our Experts Today

Get in touch and we’ll help you plan a long term SEO, social media & brand strategy with no obligation. Find out exactly how much business is currently being missed.