Our UX designers will enhance your customers’ satisfaction at every step by making your products and services more useable and more accessible.
At the same time, they will determine the image you wish to portray and make that a part of every user interface you present to users.
In the first 30 seconds when using your website or app, your customer has already decided whether or not to spend time completing your application forms or getting in touch. They quickly decided whether your organisation leads or follows in its sector. They make informed guesses about whether you are a large or small company, whether you are agile and innovative or slow and old-fashioned, a premium service, good value or cheap and cheerful.
This appraisal happens at a subconscious level and very very fast, based on a lifetime of experience viewing other brands and advertising material.
Your company’s future is tied up in your website/app/software user interfaces. The time pages take to load, your fonts, the time spent on your logo, the number of colours used, the way you ask questions, whether the screen flickers when they click a button, the paths you take users on, the level of testing your software undergoes, the number of glitches experienced, the remarkability of your wording and 1000s of other factors all add up to… a customer who stays, or goes.
If your application form gives your customer comfort that they will be able to complete it satisfactorily and it will be reliable and fast, then and only then, your customer will choose to continue.
If you can do better than that and wow users in the first 2 minutes of application usage, they will carry this ‘halo effect’ forward for hours, day and even years to come in all future dealings with your company. Do it right and they will even tell their friends. This has always been the power of effective branding but in today’s aggressive online marketplace, UX is the silent king of brand and for many customers, the deciding factor in many of their life choices.
Do you use Google because it is easy and fast and always always works? How many other app/website household names could have triumphed in recent years without easy and fast user interfaces?
It’s natural to think that simple elements like logos, brochures and websites can be completed in house but doing so before establishing a clear plan for your brand is a mistake that will usually cost you customers for years to come
Brand and Culture are richly intertwined in the best companies. allowing impoverished marketing messages to percolate through your organisation Is like intentionally infecting yourself with a fatal disease. Do the opposite call schemeserve and request and agent injection of a marketing super-serum.